Saturday, June 26, 2010

Retro Cycling Jerseys introduce by Electra

Vista California-based Electra Bicycle Company are offering wool Retro Cycling,cotton caps and crochet cycling gloves.Fresh on the heels of launching their vintage/retro Ticino line of bicycles.

"We started working on some of our new classic cycling apparel and accessories just about a year ago," Electra's Chris Holmes told BikeRadar. "Overall the development timeline was a little long, but we're very particular about our colours and graphics, and wanted to be certain that the final products were up to our high standards."

Electra merino wool jerseys

Offered in both long- and short-sleeve styles and adorned with chain-stitch embroidery, Electra's jerseys have an authentic look and feel. They're made from merino wool, which is machine-washable, provides balanced temperature regulation, and is both odour and wrinkle-resistant. Sizes: S, M, L, XL.

The long-sleeve jersey (US$149.99) is available in three colour schemes: Black (men and women's), Latte/Red (men's) and Latte/Brown (men's). The short-sleeve version ($139.99) is made from lightweight wool, with rear pockets, and is only available in one colour: Ivory (men and women's).

Electra cotton cycling caps

This cap's lightweight cotton twill fabric is designed to help take the edge off when riding in cool climates and the peak can be flipped up. One size fits most; available in three colour styles: Black/Ivory, Red/Latte and Brown/Latte.

Electra classic crochet gloves

These mitts are traditionally constructed with crochet cotton backs and durable, synthetic Amara palms. Sizes: S, M, L, XL. Available in five colour styles: Red/White/Blue, Black/Red/Yellow, Green/White/Red, Rasta and Rainbow.

According to Holmes, Electra's vice president of product development Dean Bradley is the company's resident retro geek, with three decades of experience in the cycling industry.

"We're grateful that we had good vendor partners who were patient as we worked on the details, such as matching the colours used on wool Retro Cycling Jerseys with those used on the cycling hats,"Holmes said.

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